Are we ready for MICE 5.0? : an investigation of technology use in the MICE industry using social media big data
Dongkeun Hur, Seonjin Lee, Hany Kim
| Year of publication: |
2022
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|---|---|
| Authors: | Hur, Dongkeun ; Lee, Seonjin ; Kim, Hany |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 43.2022, p. 1-15
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| Subject: | Event technology | Social representation theory (SRT) | Agenda-setting theory | Social media | Big data analysis | MICE 5.0 | Social Web | Social web | Big Data | Big data | Data Mining | Data mining | Online-Marketing | Internet marketing |