Are you saying what I want to hear? : a consistency test between what potential employees want and what companies offer
Year of publication: |
2013
|
---|---|
Authors: | Hillebrandt, Isabelle ; Rauschnabel, Philipp Alexander ; Ivens, Björn Sven |
Published in: |
Marketing theory and applications ; 2012=Vol. 23. - Red Hook, NY : Curran Associates, ISBN 1-62276-649-0. - 2013, p. 43-51
|
Subject: | Hochqualifizierte Arbeitskräfte | Highly skilled workers | Personalbeschaffung | Recruitment | Mitarbeiterbindung | Employee retention | Personalmarketing | HR marketing | Deutschsprachiger Raum | German-speaking countries |
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