ARTICLES - DIRECTV: Forecasting Diffusion of a New Technology Prior to Product Launch - A 1992 forecast of subscriptions to satellite television based on the Bass model, stated-intentions data, and guessing by analogy proved good in predicting subscriptions between 1994 and 1999.
|Year of Publication:||
|Contributors:||Bass, Frank M.; Gordon, Kent; Ferguson, Teresa L.; Githens, Mary Lou|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
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