ARTICLES - DIRECTV: Forecasting Diffusion of a New Technology Prior to Product Launch - A 1992 forecast of subscriptions to satellite television based on the Bass model, stated-intentions data, and guessing by analogy proved good in predicting subscriptions between 1994 and 1999.
| Year of publication: |
2001
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| Authors: | Bass, Frank M. ; Gordon, Kent ; Ferguson, Teresa L. ; Githens, Mary Lou |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 31.2001, 3, 2, p. S82
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