ARTICLES - DIRECTV: Forecasting Diffusion of a New Technology Prior to Product Launch - A 1992 forecast of subscriptions to satellite television based on the Bass model, stated-intentions data, and guessing by analogy proved good in predicting subscriptions between 1994 and 1999.
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|Authors:||Bass, Frank M. ; Gordon, Kent ; Ferguson, Teresa L. ; Githens, Mary Lou|
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 31.2001, 3, 2, p. S82
Bass, Frank M., (2002)
Takada, Hirokazu, (1998)
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