F INFORMATION COMMERCE & TECHNOLOGY - DIRECTV: Forecasting diffusion of a new technology prior to product launch Ff:140
| Year of publication: |
2002
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|---|---|
| Authors: | Bass, Frank M. ; Gordon, Kent ; Ferguson, Teresa L. ; Lou Githens, Mary |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 42.2002, 3, p. 341-344
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