ARTICLES - Marketing Case Study-Practice Management - TEAMING UP FOR THE BOTTOM LINE - When one CPA firm modeled a marketing program on football, it not only brought in business but taught new skills to everyone. from partners on down.
Year of publication: |
2002
|
---|---|
Authors: | Brotherton, Phaedra |
Published in: |
Journal of accountancy : publication of the American Institute of Certified Public Accountants. - Jersey City, NJ : Inst., ISSN 0021-8448, ZDB-ID 2193590. - Vol. 193.2002, 1, p. 43-48
|
Saved in:
Saved in favorites
Similar items by person
-
Brotherton, Phaedra, (2005)
-
Brotherton, Phaedra, (2009)
-
Brotherton, Phaedra, (2010)
- More ...