ARTICLES - Signaling Quality and Credibility in Yellow Pages Advertising: The Influence of Color and Graphics on Choice
| Year of publication: |
2001
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| Authors: | Lohse, Gerald L. ; Rosen, Dennis L. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 30.2001, 2, p. 73
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