Artificial intelligence as an enabler of B2B marketing : a dynamic capabilities micro-foundations approach
Patrick Mikalef, Kieran Conboy, John Krogstie
| Year of publication: |
2021
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|---|---|
| Authors: | Mikalef, Patrick ; Conboy, Kieran ; Krogstie, John |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 98.2021, p. 80-92
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| Subject: | Artificial intelligence | B2B marketing | Business value | Dynamic capabilities | micro-foundations | Dynamische Kompetenzen | Künstliche Intelligenz | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.08.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206355