Artificial intelligence in interactive marketing : a conceptual framework and research agenda
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Not all sunshine and rainbows : exploring the dark side of AI in interactive marketing
Labrecque, Lauren I., (2024)
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Beverungen, Daniel, (2025)
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Stone, Merlin David, (2014)
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Dahl, Andrew J., (2018)
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Peltier, James W., (2016)
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Peltier, James W., (2020)
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