Artificial neural networks and structural equation modelling : an empirical comparison to evaluate business customer loyalty
Arnaldo Coelho; Luiz Moutinho; Graeme D. Hutcheson; Maria Manuela Santos Silva
| Year of publication: |
2013
|
|---|---|
| Authors: | Coelho, Arnaldo ; Moutinho, Luiz ; Hutcheson, Graeme D. ; Silva, Maria Manuela Santos |
| Published in: |
Quantitative modelling in marketing and management. - Hackensack, NJ [u.a.] : World Scientific, ISBN 978-981-4407-71-7. - 2013, p. 117-149
|
| Subject: | Beziehungsmarketing | Relationship marketing | Neuronale Netze | Neural networks | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009681202