Artificial three-dimensional stimulus presentation formats and their effects on the measurement of consumer preferences
Alma Berneburg
| Year of publication: |
2009
|
|---|---|
| Authors: | Berneburg, Alma |
| Publisher: |
Aachen : Shaker |
| Subject: | Verbraucherforschung | Verbraucherverhalten | Präferenz | Messung | Virtuelle Realität | Conjoint Measurement |
| Description of contents: | Table of Contents [d-nb.info] ; Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 109 S. Ill., graph. Darst. |
|---|---|
| Series: | Merseburger Schriften zur Unternehmensführung. - Aachen : Shaker, ISSN 1613-592X. - Vol. Bd. 10 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Zugl.: Magdeburg, Univ., Diss., 2009 |
| ISBN: | 978-3-8322-8586-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004952705