Do consumers' stated preferences in choice models depend on differences in stimulus presentation : 2D versus 3D presentation?
Alma Berneburg
| Year of publication: |
2007
|
|---|---|
| Authors: | Berneburg, Alma |
| Publisher: |
Magdeburg : Univ., FEMM |
| Extent: | 34 S. Ill. |
|---|---|
| Series: | Working paper series / Otto von Guericke University Magdeburg, Faculty of Economics and Management. - Magdeburg : FEMM, ISSN 1615-4274. - Vol. 2007,23 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 28 - 33 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004894913