Assessing brand performance consistency from consumer-generated media : the US hotel industry

Miyoung Jeong, Hyejo Hailey Shin, Minwoo Lee and Jongseo Lee

Year of publication:	2023
Authors:	Jeong, Miyoung ; Shin, Hyejo Hailey ; Lee, Minwoo ; Lee, Jongseo
Subject:	Big data \| Business intelligence \| Consumer reviews \| Hospitality data analytics \| Performance consistency \| Visualization analytics \| Hotellerie \| Hotel industry \| Big Data \| Social Web \| Social web \| Markenführung \| Brand management \| Data Mining \| Data mining \| Betriebliches Informationssystem \| Business intelligence system \| Visualisierung \| Visualization \| Konsumentenverhalten \| Consumer behaviour \| Data Analytics \| Data analytics

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