Assessing consumer perceptions of neolocalism : making a case for microbreweries as place-based brands
Scott Taylor, Jr. and Robin B. DiPietro
| Year of publication: |
2020
|
|---|---|
| Authors: | Taylor, Scott <Jr.> ; DiPietro, Robin B. |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 61.2020, 2, p. 183-198
|
| Subject: | craft breweries | microbrewery taprooms | neolocalism | relationship quality | place attachment | brand attachment | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Brauerei | Brewery | Markenimage | Brand image | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965519889292 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012210777