Assessing customer retention in B2C electronic commerce : an empirical study

Eugenia Y. Huang, Chia-jung Tsui

Year of publication:	December 2016
Authors:	Huang, Eugenia Y. ; Tsui, Chia-jung
Published in:	Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 4.2016, 4, p. 172-185
Subject:	customer retention \| repeat purchase behavior \| inter-purchase time \| B2C electronic commerce \| empirical study \| Electronic Commerce \| E-commerce \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Kundenzufriedenheit \| Customer satisfaction

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