Assessing the Effect of the Relationship Marketing on the Customers’ Loyalty in the Public and Private Banks of the Qom Province: A Case Study of Public and Private Banks of the Qom Province
Year of publication: |
2013-12-17
|
---|---|
Authors: | Jandaghi, Gholamreza ; Omidinia, Somayeh ; Matin, Hasan Zarei ; Sepahyar, Abolfazl |
Publisher: |
Techmind Research Society |
Subject: | Relationship marketing | Trust | Commitment | Communications | Conflict Management | Loyalty |
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