Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing : a data analytics study
Year of publication: |
July 2018
|
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Authors: | Akturk, M. Serkan ; Ketzenberg, Michael ; Heim, Gregory R. |
Published in: |
Journal of operations management. - Hoboken, NJ : Wiley, ISSN 0272-6963, ZDB-ID 856225-8. - Vol. 61.2018, p. 15-45
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Subject: | Omnichannel retailing | Ship-to-store | Channel integration | Consumer returns | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis | Konsumentenverhalten | Consumer behaviour |
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