Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing : a data analytics study
M. Serkan Akturk, Michael Ketzenberg, Gregory R. Heim
| Year of publication: |
July 2018
|
|---|---|
| Authors: | Akturk, M. Serkan ; Ketzenberg, Michael ; Heim, Gregory R. |
| Published in: |
Journal of operations management. - Hoboken, NJ : Wiley, ISSN 0272-6963, ZDB-ID 856225-8. - Vol. 61.2018, p. 15-45
|
| Subject: | Omnichannel retailing | Ship-to-store | Channel integration | Consumer returns | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jom.2018.06.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011932706