Assessing Measurement Invariance in Cross-National Consumer Research
| Year of publication: |
1998
|
|---|---|
| Authors: | Steenkamp, Jan-Benedict E.M. ; Baumgartner, Hans |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 25.1998, 1, p. 78
|