Assessing relationship quality and its key constructs from a rival models approach
Armando Luís Vieira
| Year of publication: |
2013
|
|---|---|
| Authors: | Vieira, Armando Luís |
| Published in: |
Management research : the journal of the Iberoamerican Academy of Management. - Bingley : Emerald, ISSN 1536-5433, ZDB-ID 2317052-9. - Vol. 11.2013, 2, p. 113-132
|
| Subject: | Business-to-business markets | Corporate clients | Relationship managers | Relationship marketing | Relationship quality | Structural equations modelling | Business-to-business marketing | Beziehungsmarketing | B-to-B-Marketing | Lieferantenmanagement | Supplier relationship management | Strukturgleichungsmodell | Structural equation model |