Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
| Year of publication: |
2012
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| Authors: | Jie, Yun ; Chou, Ting-Jui ; Chou, Naichieh |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2012, 6 (9.4.), p. 525-541
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