Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth
Muhammad Farrukh Shahzad, Shuo Xu, Xin An, Iqra Javed
| Year of publication: |
2024
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|---|---|
| Authors: | Shahzad, Muhammad Farrukh ; Xu, Shuo ; An, Xin ; Javed, Iqra |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 79.2024, Art.-No. 103867, p. 1-11
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| Subject: | AI-chatbot service quality | Chatbot user experience | Chatbot user trust | Electronic word of mouth | User e-brand loyalty | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103867 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015100905