Assessing the impact of price promotions on consumer response to online stockouts
Year of publication: |
2015
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Authors: | Peinkofer, Simone T. ; Esper, Terry L. ; Smith, Ronn J. ; Williams, Brent D. |
Published in: |
Journal of business logistics : JBL. - Hoboken, NJ : Wiley-Blackwell, ISSN 0735-3766, ZDB-ID 613479-8. - Vol. 36.2015, 3, p. 260-272
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Subject: | stockout | online retailing | price promotion | consumer response | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Verkaufsförderung | Sales promotion | Einzelhandelspreis | Retail price | Niedrigpreisstrategie | Low-cost strategy |
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