Assessing the impact of recommender agents on on-line consumer unplanned purchase behavior
R. Eric Hostler; Victoria Y. Yoon; Zhiling Guo; Tor Guimaraes; Guisseppi Forgionne
| Year of publication: |
2011
|
|---|---|
| Authors: | Hostler, R. Eric ; Yoon, Victoria Y. ; Guo, Zhiling ; Guimaraes, Tor ; Forgionne, Guisseppi A. |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 48.2011, 8, p. 336-343
|
| Subject: | Online-Handel | Online retailing | Website | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009411273