Assessing the impact of response styles on cross-cultural service quality evaluation : a simplified approach to eliminating the problem
Year of publication: |
2010
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Authors: | Reynolds, Nina ; Smith, Anne |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 2, p. 230-243
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Subject: | Bank | Dienstleistungsqualität | Service quality | Bewertung | Evaluation | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Afrika | Africa | China | Großbritannien | United Kingdom |
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