Assessing the influence of retail buyer variables on the buying decision-making process
| Year of publication: |
2002
|
|---|---|
| Authors: | Silva, Rui da ; Davies, Gary ; Naudé, Pete |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 11, p. 1327-1343
|