Assessing the nomological validity of a cognitive age segmentation of Japanese seniors

Stuart Van Auken; Thomas E. Barry

Year of publication:	2009
Authors:	Van Auken, Stuart ; Barry, Thomas E.
Published in:	Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 21.2009, 3, p. 315-328
Subject:	Zielgruppe \| Target group \| Ältere Menschen \| Elderly people \| Marktsegmentierung \| Market segmentation \| Kognition \| Cognition \| Japan

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