Assessing the predictors of intention to use unified payment interface : the role of age and gender as moderators

Poulami Saha, K.B. Kiran

Year of publication:	2025
Authors:	Saha, Poulami ; Kiran, K. B.
Published in:	International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 36.2025, 3, p. 333-348
Subject:	behavioural intention \| multi-group analysis \| unified payment interface \| UPI \| WOMC \| word of mouth content \| Konsumentenverhalten \| Consumer behaviour \| Virales Marketing \| Viral marketing \| Geschlecht \| Gender \| Verbrauchereinstellung \| Consumer attitudes

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