Assessing the relationship between materialism and conspicuous consumption : validation in the indian context
Year of publication: |
2018
|
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Authors: | Chacko, Pearly Saira ; Prashar, Sanjeev ; Ramanathan, Hareesh N. |
Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 23.2018, 2, p. 143-159
|
Subject: | materialism | conspicuous consumption | happiness | centrality | success | Nachfrageinterdependenz | Interdependent preferences | Indien | India | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Materialismus | Materialism |
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