Desire and likeliness to buy luxury products : mapping perceptions using multi-dimensional scaling
Pearly Saira Chacko and Hareesh N. Ramanathan, Sanjeev Prashar
| Year of publication: |
2019
|
|---|---|
| Authors: | Chacko, Pearly Saira ; Ramanathan, Hareesh N. ; Prashar, Sanjeev |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 18.2019, 2, p. 123-136
|
| Subject: | luxurious products | perception mapping | desire to own | likeliness to buy | multi-dimensional scaling | conspicuous consumption | materialism | product category | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Nachfrageinterdependenz | Interdependent preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2019.098001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012118918