Assessing the societal impact of research : the relational engagement approach
Julie L. Ozanne, Brennan Davis, Jeff B. Murray, Sonya Grier, Ahmed Benmecheddal, Hilary Downey, Akon E. Ekpo, Marion Garnier, Joel Hietanen, Marine Le Gall-Ely, Anastasia Seregina, Kevin D. Thomas, and Ekant Veer
| Year of publication: |
2017
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|---|---|
| Authors: | Ozanne, Julie L. ; Davis, Brennan ; Murray, Jeff B. ; Grier, Sonya ; Benmecheddal, Ahmed ; Downey, Hilary ; Ekpo, Akon E. ; Garnier, Marion ; Hietanen, Joel ; Le Gall-Ely, Marine ; Seregina, Anastasia ; Thomas, Kevin D. ; Veer, Ekant |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 36.2017, 1, p. 1-14
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| Subject: | research impact | relational engagement | transformative consumer research | societal benefit | impact assessment | Konsumentenverhalten | Consumer behaviour | Wirkungsanalyse | Impact assessment | Marktforschung | Market research | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jppm.14.121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011690541