Assessing two consumer behavioural intention models in a service environment
Shehely Parvin, Paul Z. Wang and Jashim Uddin
| Year of publication: |
2017
|
|---|---|
| Authors: | Parvin, Shehely ; Wang, Paul ; Ahmed, Jashim Uddin |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 3, p. 653-668
|
| Subject: | Services marketing | Behavioural intention | Restaurant industry | Non-nested model | Konsumentenverhalten | Consumer behaviour | Gastronomie | Dienstleistungsmarketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Strukturgleichungsmodell | Structural equation model | Verbrauchereinstellung | Consumer attitudes |