Assessing value-in-use: A conceptual framework and exploratory study
| Year of publication: |
2011
|
|---|---|
| Authors: | Macdonald, Emma K. ; Wilson, Hugh ; Martinez, Veronica ; Toossi, Amir |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 5, p. 671-683
|