Assisting healthier and more sustainable online food choices through digital quality signals : exploring preferences and segments
Year of publication: |
2025
|
---|---|
Authors: | Valdimar Sigurdsson ; Menon, R. G. Vishnu ; Larsen, Nils Magne ; Fagerstrøm, Asle |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 33.2025, 1, p. 22-34
|
Subject: | signalling theory | digital quality signals | product rating online | healthy and sustainable consumption | segmentation | Signalling | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Online-Handel | Online retailing | Digitalisierung | Digitization | Marktsegmentierung | Market segmentation | Nachhaltiger Konsum | Sustainable consumption |
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