Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages
| Year of publication: |
2000
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|---|---|
| Authors: | Heath, Timothy B. ; Ryu, Gangseog ; Chatterjee, Subimal ; McCarthy, Michael S. ; Mothersbaugh, David L. ; Milberg, Sandra ; Gaeth, Gary J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 27.2000, 3, p. 291-308
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