Asymmetric Decoy Effects on Lower-Quality versus Higher-Quality Brands: Meta-analytic and Experimental Evidence
| Year of publication: |
1995
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|---|---|
| Authors: | Heath, Timothy B. ; Chatterjee, Subimal |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 22.1995, 3, p. 268-284
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