Conflict and Loss Aversion in Multiattribute Choice: The Effects of Trade-Off Size and Reference Dependence on Decision Difficulty
| Year of publication: |
1996
|
|---|---|
| Authors: | Chatterjee, Subimal ; Heath, Timothy B. |
| Published in: |
Organizational Behavior and Human Decision Processes. - Elsevier, ISSN 0749-5978. - Vol. 67.1996, 2, p. 144-155
|
| Publisher: |
Elsevier |