Asymmetric pricing and change in delivery to increase multimedia messaging service revenue
Swadesh Kumar Samanta, John Woods and Mohammed Ghanbari
| Year of publication: |
2009
|
|---|---|
| Authors: | Samanta, Swadesh Kumar ; Woods, John ; Ghanbari, Mohammed |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 3.2009, 4, p. 408-427
|
| Subject: | Multimedia | Mobilkommunikation | Mobile communications | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity | Revenue-Management | Revenue management | Telekommunikationssektor | Telecommunications industry | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003894124