Asymmetrically realized absorptive capacity and relationship durability
Year of publication: |
2012
|
---|---|
Authors: | Andersén, Jim ; Kask, Johan |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 50.2012, 1, p. 43-57
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Absorption |
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