Athletic giving and academic giving : exploring the value of SPLIT donors

Jeffrey Stinson; Dennis Howard

Year of publication:	2010
Authors:	Stinson, Jeffrey ; Howard, Dennis Ramsay
Published in:	Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 24.2010, 6, p. 744-768
Subject:	Fundraising \| Hochschule \| Higher education institution \| Sport \| Sports \| Motivation \| Austauschtheorie \| Social exchange theory \| USA \| United States

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