Attachment styles and electronic word of mouth (e-WOM) adoption on social networking sites
Min-Sook Park, Jong-Kuk Shin, Yong Ju
| Year of publication: |
2019
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|---|---|
| Authors: | Park, Min Sook ; Shin, Jong-Kuk ; Ju, Yong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 398-404
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| Subject: | Attachment theory | e-WOM adoption | Social surveillance | Self-surveillance | Attachment avoidance | Attachment anxiety | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.09.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023667