Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Xicheng Yin, Jing Li, Hongyun Si, Peng Wu
| Year of publication: |
2024
|
|---|---|
| Authors: | Yin, Xicheng ; Li, Jing ; Si, Hongyun ; Wu, Peng |
| Subject: | Attention marketing | Short-form video | Social e-commerce | Sociotechnical system | Werbung | Advertising | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Electronic Commerce | E-commerce | Mobile Anwendung | Mobile application | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103572 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460820