Attention spillovers from news to ads : evidence from an eye-tracking experiment

Andrey Simonov, Tommaso Valletti, and Andre Veiga

Year of publication:	2025
Authors:	Simonov, Andrey ; Valletti, Tommaso M. ; Veiga, André
Subject:	online advertising \| online news \| experiments \| attention \| e-commerce \| Online-Marketing \| Internet marketing \| Experiment \| Konsumentenverhalten \| Consumer behaviour \| Electronic Commerce \| E-commerce \| Spillover-Effekt \| Spillover effect \| Online-Handel \| Online retailing \| Wahrnehmung \| Perception \| Werbewirkung \| Advertising effects \| Internet \| Social Web \| Social web

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