Attentional Contrast During Sequential Judgments: A Source of the Number-of-Levels Effect
| Year of publication: |
2008
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|---|---|
| Authors: | De Wilde, Els ; Cooke, Alan D.J. ; Janiszewski, Chris |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 4, p. 437-449
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