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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R., (2019)
A study of consumer preferences for e-retailer' attributes : an application of conjoint analysis
Peral Peral, BegoƱa, (2012)
Cryptocurrencies and consumer behaviour : insights and practical guidance based on experimental conjoint analysis
Friederich, Felix, (2024)
Stimulus Context and the Formation of Consumer Ideals
Cooke, Alan D.J., (2004)
Attentional Contrast During Sequential Judgments: A Source of the Number-of-Levels Effect
De Wilde, Els, (2008)
The impact of bundle comparisons on bundle preference
Rice, Dan Hamilton, (2018)