Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Ioannis Antoniadis, Costas Assimakopoulos, Ioannis Koukoulis
| Year of publication: |
2019
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|---|---|
| Authors: | Antoniadis, Ioannis ; Assimakopoulos, Costas ; Koukoulis, Ioannis |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 13.2019, 2, p. 137-154
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| Subject: | social networking sites | SNSs | attitudes | online advertisement value | Greece | Social Web | Social web | Online-Marketing | Internet marketing | Griechenland | Studierende | Students | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2019.099496 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012105485