Attributes and retail format preference for branded pulses
Geetha M.; Gitanjali Naidu
| Year of publication: |
2014
|
|---|---|
| Authors: | Geetha, M. ; Naidu, Gitanjali |
| Published in: |
South Asian journal of global business research : SAJGBR ; the official journal of the South Asian Academy of Management. - Bingley : Emerald, ISSN 2045-4457, ZDB-ID 2684635-4. - Vol. 3.2014, 2, p. 190-208
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| Subject: | Marketing | buyer behavior | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Einzelhandel | Retail trade | Markenführung | Brand management | Betriebsform | Retail format |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010405658