Mind the gap : national brands' sensitivity to price and line-length differentials at hard discounters versus conventional retailers
Joep van der Plas, Marnik G. Dekimpe, Inge Geyskens
| Year of publication: |
2024
|
|---|---|
| Authors: | Plas, Joep van der ; Dekimpe, Marnik G. ; Geyskens, Inge |
| Subject: | Hard discounters | Marketing-mix effectiveness | National brands | Private labels | Retail format | Einzelhandel | Retail trade | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Discounter | Discounters | Handelsmarke | Store brand | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2024.05.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065154