AUDIENCE MEASUREMENT - Understanding zero ratings - Zero or hero? Does a zero rating really mean there's no one out there, and how can you tell? Basic maths provides a guide.
| Year of publication: |
2003
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|---|---|
| Authors: | Doe, Pete |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 38.2003, 11, p. 42-45
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