The Marketer's Dilemma: Focusing on a Target or a Demographic? The Utility of Data-Integration Techniques
| Year of publication: |
2013
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|---|---|
| Authors: | Hess, Mike ; Doe, Pete |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 53.2013, 2, p. 231-230
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