Augmented reality and consumer behavior in E-Commerce
Alexander Pfaff
| Year of publication: |
2024 ; 1st edition
|
|---|---|
| Authors: | Pfaff, Alexander |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
Norderstedt : BoD – Books on Demand |
| Subject: | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XI, 172 Seiten Illustrationen 21 cm x 14.8 cm, 278 g |
|---|---|
| Series: | Electronic commerce & digital markets : ecm. - Norderstedt : BoD, Books on Demand Verlag, ISSN 2199-7608, ZDB-ID 2796631-8. - Vol. volume16 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Aufsatzsammlung |
| Language: | English |
| Thesis: | Dissertation, Ludwig-Maximilians-Universität München, 2024 |
| ISBN: | 978-3-7597-8679-1 ; 3-7597-8679-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133987