Augmenting digital customer touchpoints : best practices for transforming customer experience through conversational AI
Dr. Sean Kask, Dr. René Fitterer, Louis Anselm
| Year of publication: |
2019
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|---|---|
| Authors: | Kask, Sean ; Fitterer, René ; Anselm, Louis |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 36.2019, 4, p. 30-35
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| Subject: | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103798